He holds a degree in Marketing and Advertising.
In his professional path he implemented and managed projects in different communication disciplines, with a preponderance in Corporate, Public Affairs and Crisis Management in various business sectors, such as Retail, Food, Energy, Health, Tourism or Technology, on both, national and international, level.
For several years was direct Advisor for the one of the most relevant cultural and music private promoter in Portugal and stood as Tutor/Mentor for Food projects under Tourism Creative Factory.
Before entering the PR world he was advisor and councilman in Lisbon City Council.
Founder of EatOut Portugal, stands as Foodie and Gourmand.
Considered by himself like a “multiplatform media” he’s a regular presence in social media platforms and publish opinion articles in several media.
He is regularly invited to speak at conferences in the area of communication and several universities.